The progression in technology has reshaped the spending of entertainment time. The entertainment has a primary purpose of relaxing people and making them appreciate their free time. A revolutionary change could be discerned in the daily entertainment routine of everyone with Technological Augmentation. Traditional techniques such as record-keeping on records, tapes, and CDs, had created music more approachable all over the world, while movies were brought into living rooms through photogrammetry, cinema, plus video. 

Entertainment technology is the method of utilizing contrived or designed elements. Consequently, the experience of any type of entertainment was made possible with such augmentation. The world is modeled through entertainment in several ways with its extensive categories. A variety of references have originated the implementation of technology that we witness today. 

There are several games accessible in the market that are associated with virtual reality. It has influenced the manufacturing of numerous VR centers where people consume time playing games in a pragmatic world. As the influence of virtual reality has progressed, we notice an increment in volume and potential to a prominent degree. The real-world recreational activities are now exerted by the "VR theme-parks". These parks endeavor an option to all varieties of exercises extending from laser tag, racing, bungee jumping, and rock climbing. Even the wish of many people to witness a live concert or observe their beloved artists perform has become probable with virtual reality. It could pleasurably be accomplished even if we are at the luxury of our own house. Now, there are more innumerable than simply these real-world performance applications for the most exceptional technologies possible, and further comparable designs will arise to attainment presently.

The 70s and 80s saw an introduction of video games with arcades. The foundation of house gaming came only in the 1950s. The video game business commenced flourishing in the 1990s with extensive house engagement entrance comparable to the casino trade. Nevertheless, video games entered their Modern Golden Age only between the 2000s and 2010s. It now has upgraded graphics and storytelling in games, unprecedented consoles and devices, a rapidly-growing global fanbase, comprehensive mobile gaming, and furthermore. In specific conditions, cloud gaming was unprecedented when it was published, and its recommendation assistance is the prospect of the process of accessing any game. These are more manageable on gamers due to approachability, the representation of opportunities, and preserving game development. They are more prosperous on developers because they can deliver diversions and updates undeviatingly to the buyer.

For classifying and retailing commodities, over-the-top (OTT) platforms proceed to prosper as promoting and subscription-driven interest standards. This platforms' content is audio-video, and different channels are presented over the internet without the association of mediators. Presently, the judgments are exerted by the originators regarding the usage of their content, its marketing, and distribution particularising aspects of Intellectual Property (IP) transfer, copyright terms, and others. More possibilities are generated for unconventional artisans as streaming encourages the broadening of digital administration. It has become probable to listen to more than thousands of songs by spending the amount of just one digital album.

The advancement in the customer's knowledge in the Media and Entertainment Sector has been developing perpetually with technology.  These improvements incorporate intensifying research capabilities to present progressively customized and systematized content distribution. It also equips oneself with content relating to their interest that is personalized to their curiosities and available every time, anyplace they desire. e-Sports spectators are the coveted community among marketers. It is because such population tally has impelled the sports’ telecasts towards authorized, conventional media courses. The possibility of smartphones with remarkable screen presentations and better Internet rates has represented a significant function in ultimate online performance.

The manner the dilemmas of possession and ownership are confronted has been transformed by publishers and companies over their content databases with the potential of the internet united with blockchain technology. The contrast in the encounters from fictional content to magnificently presented stories to incident-driven performance has been developed by AR and VR technologies. The real-world components are connected with the virtual ones with the assistance of AR and VR for captivating outcomes. The modernization in voice technology has been detained by the capability to change how users seek and attend to music. The media enterprise is profoundly filtered by machine learning and AI as the critical sector reshapes ingenious solutions to allow data input applicably.

The data-driven campaigns are improved with technologies that are appearing every month to promote media organizations. A voluminous series of products has developed entrance to apt technologies such as smartphones, associated cars, brisk speakers, and connected homes. With this, individuals are permitted to linger online anytime, from anyplace, and stream countless music, video, and read books till they have Internet connectivity. Moreover, this has boosted the requirement for data to reconstruct invention and enhance performance. Content can be provided in a personalized fashion with algorithms. Consequently, for promoters, it grants the opportunity to accurately target viewers based on the media they utilize, improving the probability of a resolution.

Media and entertainment enterprises necessitate maintaining their IP securely. It is due to digitalization that is promptly converting the way content is developed and presented. Blockchain furnishes evidence of ownership, can analyze and automate subsisting authority reimbursement methods.  The arrangement can be fulfilled and credence can be founded based on consumption (streaming), along with administering a sole strategy to file content and associated assets. The content creation with AI has established itself to be more proficient for businesses, publications, online creators. Additionally, AI can be employed to efficiently design new ads and movie trailers, automated subtitling, and streamline pre-and post-production methods, executing all levels associated more cohesive, limited expensive, and quicker.

The application of AI can also be noticed in behavioral data and facial recognition ads. Such ads are conducted at a particular purchaser facade. AI can be accepted discreetly to diminish cost and obtain more accelerated time-to-market for a comprehensive amount of content. It will be progressively utilized to analyze enduring media libraries to facilitate more active content discovery and generate distinct sources of revenue. Media companies are applying numerous technologies and abstractions such as Big Data, AI, and blockchain to succeed in the content and distribution font.